Marketing Tips for Real Estate Professionals from WebFadds.com

Ten Online Marketing Tips for Real Estate Professionals

Posted on February 29th, 2008 by Partner

Marketing Tips for Real Estate Professionals increase sales with Blogs And CMS Websites from WebFadds.com

We just finished installations of dynamic blogs for five Real Estate companies, and we get a lot of questions about “what do I do next,” after the blog is installed — from Real Estate agents, and clients in other industries. One key secret of Social Marketing using your own blog is making regular posts. That’s right. At least three times a week, you need to type up a post and submit it via your blog to take advantage of syndication feeds (your WebFadds.com blogs and CMS websites include RSS feeds), automatic “pinging”, and for search engines to rank your blog highly based on frequency of new content.

What else do you need to do to be successful at social media marketing in the real estate industry? Here’s your list of Ten Online Marketing Tips for Real Estate Professionals:

Submit your Blog and RSS feeds to Real Estate specific search sites like Zillow.com, and Trulia.com.

Above, Zillow.com offers free marketing options for Real Estate Agents. TIP: You can submit listings via a feed, and if one of your WordPress blog categories contains listings, then submit the feed for that specific category.
Configure your blog smartly for SEO — Search Engine Optimization. We can do that for you with our “Max-SEO” service, or you can do it yourself with our SEO Plugin Collection for WordPress.
Structure your blog smartly, from your prospects’ point of view. If you are a Real Estate agent, you need to set up categories in WordPress, and include at least three that are similar to: “Recent Listings,” “About the Area,” and “Financial Resources.” Mortgage and Finance Professionals should include “Financing Options,” “Investing Tips,” and “Credit Help.” You will probably think of a few more.
Make sure your blog is set to “ping” appropriate services that store, track, and announce new blog posts. There’s a good list of ping services to use here. We install a master ping list as part of our “Max-SEO” service.
Remember that in addition to factual posts about listings, you are also building credibility, and making pre-sales connections, so you need to write in a personable way. Engage your prospect. Invite comments on your blog, and reply promptly. Think of talking to them in a conversational way when you write these posts. Here’s a reference article to help you — Top 10 Blog Writing Tips.
Write at least 3 posts per week. This takes advantage of your blog’s automatic marketing (RSS feeds, and pings), and also tells search engines that your blog is alive and providing valuable content on a regular basis. And if you need some more inspiration, for ways to write that engage your potential customers, I recommend this post at “Content Marketing Today”.

Above, at recent custom blog installation by WebFadds, agents post articles about local economics, and the process of building a home in addition to recent listings.
Market your blog, and RSS feed. Tell your prospects to subscribe to your RSS feed so they get the latest updates on deals. Put your blog address in all marketing materials.
Install a proactive newsletter program for WordPress. Why — isn’t RSS and pinging enough? Well, they are great ways to get the word out, but they’re reactive — they rely on your prospects to sign up for your feed, or to surf to the sites that feature your pings. With a newsletter, you can send updates, alerts, promotions, etc., direct to a list of prospects. We have an excellent program we install and configure for you with our eNewsletter Configuration service.
Work with other allied professionals to “cross-post” on their blogs, always with a link back to your own blog. This continues to build the image of you as an expert, garners wider exposure, and forges key alliances. And, part of the SEO game is getting good solid links to your blog — Google, for one, counts these toward your ultimate “score” as it gauges the relevance of your blog/website.
Get a dynamic, automated WordPress blog from WebFadds.com — installation is $49 on our hosting servers (WebFaddsHosting.com), or $79 on yours. This is step one of your online marketing solution because now you will have a professional system that will automate some of the tasks for getting the word out online.

Follow these tips to maximize the reach and impact of your blog, it’s content, and ultimately your own sales potential.

About the Author: Scott Frangos is Managing Partner for WebFadds.com, a modern web development firm focused on dynamic blog and website solutions for your business mission online — reach him at the contact page at WebFadds.com, or at 360.566.2451.

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