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WebFadds Twitter Feed- webfadds: RT @leeodden: How important is social media to Ford? Watch @scottmonty video interview at Ford World HQ: http://bit.ly/c4biWy March 9, 2010
- webfadds: OPTIMIZE: New MSN Homepage Begins Rolling Out Today - It will take a few weeks.Click to read the rest of this post.... http://ow.ly/16L3dS March 9, 2010
- webfadds: CONNECT: Do iPhone Apps Really Look Good on iPad’s Screen? - John Gruber of Daring Fireball has an interesting stor... http://ow.ly/16KT07 March 9, 2010
- webfadds: CONNECT: Foursquare is Back in the App Store - A couple of days ago Foursquare’s iPhone application disappear... http://ow.ly/16KT06 March 9, 2010
- webfadds: CONVERT: Just SEO Tips | 5 Steps Of Conversion Analytics Part 1 http://ow.ly/16KT08 March 9, 2010
- webfadds: CONNECT: Checking out ways to find and auto-follow users in geographic location... http://ow.ly/1fkZy <-- tool also follows by topic March 9, 2010
- webfadds: OPTIMIZE: 173 million U.S. Internet users watched 32.4 billion videos in January http://ow.ly/16KDWf March 9, 2010
Setting Goals, eNewsletters & SEO Pay Off (Insider Advice from WebFadds.com)
Do you have Goals for your website? You probably set some when you first built it, but I am talking specifically about “Goals” in Google Analytics — an excellent way to track visitor behavior and analyze the R.O.I. for your web effort. You should be tracking “conversions” (number of visitors who buy or become clients), via the “funnel” (series of pages at your site leading them to a conversion). You can read more about this important strategy in this blog post. Contact me to get your Goals set up.
Trusted Email Marketing
Remember to stay in constant contact. A colleague of mine, Bob Leonard from B2BContentConversations, was just hired for two jobs as a result of enewsletters he sent out several months ago. Newsletters require discipline, but it pays off. We offer two options to help with your email campaigns — a Pro Package through Constant Contact, and a Do It Yourself Package, where we install an excellent eNewsletter program in your WordPress website, build you a template and you go ahead and write and send a newsletter to key contacts. Constant Contact provides your own account with support and tracking stats to see how many recipients opened your newsletter (you can take a free, 60-Day trial to check it out). Read more about the two packages… here. Contact me when you need help setting these key marketing tools up for your business.
New B2B Website on problematic Windows Hosting: We just finished a new B2B business blog for Wang & Wang, an international law firm, and wrestled with making it work properly in a Windows server environment. The majority of hosting plans (like our own at WebFaddsHosting.com), are based on the Linux Operating System… the one most “friendly” to WordPress installations. While WordPress will work on Windows based servers, a couple of key functions — automatic database backups, and “permalink” structure (see next item) — could not be activated. Bottom line: Why did we install it on a Windows server? That’s what the client wanted. Does it run as well as on a Linux server? No. Choose a Linux based hosting solution for your dynamic WordPress based websites.
SEO Matters: One main reason we develop dynamic websites and business blogs on the WordPress platform, is that it comes with built in/automated methods of Search Engine Optimization (SEO). But you have to configure it properly. There’s automated “pinging” (your site will alert a number of indexing services when you publish new posts), but you need to input a good list of services. There are user and search friendly “permalinks” (url structure) you can set. And, a number of SEO related plugins which both strengthen your site, and save you some time by automating insertion of tags, titles, etc. I’ve written a series on SEO Matters… here. We also have a service package, “Max-SEO“, that can help you quite a bit.
Let me know when we can help with SEO strengthening, enewsletters, and development of your dynamic, automated websites. I’ll be pleased to provide a prompt estimate for your projects — reach me via our Contact Page.