Optimize, Connect, Convert…

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Optimize, Connect, Convert: These are the most important three words I can say to you about your website.  Your ROI depends on these three simple strategies.  Your business depends on it.  Optimize means best use of your time, and best return from your online business.  Optimize with an automated dynamic website that saves you time.  Optimize your landing pages to produce more conversions (a “conversion” happens when a visitor “converts” to a lead or a customer).  Connect with your propects by engaging them in conversation — on your blog, with your email newsletters, in comments, and in emails.  Do so persuasively with the goal of converting always in mind.  Conversion blogging.  That leads to the last word… but you’re already there — Convert.  How many businesses don’t focus on this?  Too many.  Your opportunity is to blast ahead of the competition by setting up conversion goals (Google Analytics facilitates this), then tracking and optimizing your site to increase conversions.  It’s simple, really, and Google has free tools to help you.  If you have a solid product or service and you focus on these three simple strategies… your business will grow.  Take a look at our “Analytics-MAX Site Goal Service” to help keep you on track.

You can download our new Services Overview PDF with a range of ways to help improve your SEO, your site optimization, and work on the essentials of connecting and converting… Here.

Consult with me for a Buck: I’ve been helping students get going with their BlogMastering over at Global Scholar, and there’s a Fall Special — 1 hour for 1 Dollar.  Save some gas money, and get your WordPress Business Blog and CMS Website solution questions answered.  It works best if you write down 5-7 questions before we meet, then we will go over them together and surf the web so you can lock in your learning.  Ask about SEO, Navigation structure, eNewsletters, Editing your site Stylesheets, etc.  For a Buck.  Not bad.

Free IT Magazines: Are you keeping up with the latest developments in IT?  It’s fast moving out there, and our sister site, WebHelperMagazine.com, has a list of popular IT and Web Development magazines available free:  http://www.webhelpermagazine.com/magazines/

Always be Testing: Here are the words your website designer hates to hear:  We need to test several revisions to our landing pages to see which versions convert better.  In fact, busy marketing managers tend to shy away from that at first… until they learn about how testing time, spent well, improves their conversions from 10% — 140%.  Yup.  That’s right.  And guess what?  Google (go figure) has a free tool to help you automate your testing.  Called the “Google Website Optimizer”, it rotates in different variables that affect conversions — like Headlines, Graphics, and calls to action — then determines the winning combination.  So tell your designer this isn’t print design where everything is frozen in place.  Moving a buy (or download, or contact) button just a few inches on your page can make a lot of difference to your bottom line.  Amazon has become very profitable using thise method.  Develop a culture of testing.  We can help you — contact me.