Comments on: Business Blogging – a New Concept? http://www.webfadds.com/2009/02/business-blogging-a-new-concept/ Dynamic, Automated Websites Thu, 03 Jun 2010 14:29:29 +0000 hourly 1 By: adminhttp://www.webfadds.com/2009/02/business-blogging-a-new-concept/comment-page-1/#comment-43 admin Wed, 25 Feb 2009 18:26:11 +0000 http://www.webfadds.com/?p=645#comment-43 Hello again, Kevin -So far, my investigation has turned up a preliminary answer that the algorithms are sophisticated enough, nowadays, that sidebar placement doesn't matter much. I checked out two sources that I respect for an assessment, SEOBook, and the official Google Blog:The SEOBook blog (http://www.seobook.com/left-or-right-rail-navigation) which yields discussion of GUI strategy (food for another discussion) rather than any concerns about SEO with right versus left sidebar placements... andThe Google Blog details a lot about the sophistication or their ranking methods -- see this article: http://googleblog.blogspot.com/2008/07/technologies-behind-google-ranking.html.Based on these two surveys, where the venerable SEOBook people still seek to "rank and dominate" with a left sidebar at this site: http://training.seobook.com/, I think we don't have to worry about it.But I would be interesteding reading any before and after research.- Scott Hello again, Kevin -

So far, my investigation has turned up a preliminary answer that the algorithms are sophisticated enough, nowadays, that sidebar placement doesn’t matter much. I checked out two sources that I respect for an assessment, SEOBook, and the official Google Blog:

The SEOBook blog (http://www.seobook.com/left-or-right-rail-navigation) which yields discussion of GUI strategy (food for another discussion) rather than any concerns about SEO with right versus left sidebar placements… and

The Google Blog details a lot about the sophistication or their ranking methods — see this article: http://googleblog.blogspot.com/2008/07/technologies-behind-google-ranking.html.

Based on these two surveys, where the venerable SEOBook people still seek to “rank and dominate” with a left sidebar at this site: http://training.seobook.com/, I think we don’t have to worry about it.

But I would be interesteding reading any before and after research.

- Scott

]]> By: Kevinhttp://www.webfadds.com/2009/02/business-blogging-a-new-concept/comment-page-1/#comment-42 Kevin Wed, 25 Feb 2009 17:28:51 +0000 http://www.webfadds.com/?p=645#comment-42 Scott,I think you bring up the primary point. I believe if the sidebar is on the left, it is read before the post/copy. Again, I do not have 100% confidence this is accurate or not. I think the key, regardless of where the sidebar is located is that the content is captivating and leads to conversation and/or customer action. Scott,

I think you bring up the primary point. I believe if the sidebar is on the left, it is read before the post/copy. Again, I do not have 100% confidence this is accurate or not. I think the key, regardless of where the sidebar is located is that the content is captivating and leads to conversation and/or customer action.

]]> By: adminhttp://www.webfadds.com/2009/02/business-blogging-a-new-concept/comment-page-1/#comment-41 admin Wed, 25 Feb 2009 17:11:26 +0000 http://www.webfadds.com/?p=645#comment-41 Hi Kevin - Thanks for your comments and question. It is through this dialog that I believe we become stronger in what we do. I have to chew on your question a bit, and do some research (you see -- I would not have done that if we didn't have this dialog!). The diagram is actually from a clients blog which is enjoying some SEO success at: http://www.SportsExposBlog.com. Their main site had a left sidebar, so we stayed with it. I think the key to your question is whether, a) Search engines read the copy or sidebar first, and b) whether that changes your ranking. I'm going to puzzle that out for a bit, but feel free to pop back by and leave references for our consideration. - Scott Hi Kevin -
Thanks for your comments and question. It is through this dialog that I believe we become stronger in what we do. I have to chew on your question a bit, and do some research (you see — I would not have done that if we didn’t have this dialog!). The diagram is actually from a clients blog which is enjoying some SEO success at: http://www.SportsExposBlog.com. Their main site had a left sidebar, so we stayed with it. I think the key to your question is whether, a) Search engines read the copy or sidebar first, and b) whether that changes your ranking. I’m going to puzzle that out for a bit, but feel free to pop back by and leave references for our consideration. – Scott

]]> By: Kevinhttp://www.webfadds.com/2009/02/business-blogging-a-new-concept/comment-page-1/#comment-40 Kevin Wed, 25 Feb 2009 14:48:36 +0000 http://www.webfadds.com/?p=645#comment-40 Scott,Great post! I typically deal with very small businesses and blogging is usually the first recommendation I make. Aside from the SEO benefits, it presents a great opportunity to engage with customers and prospects - the key to building brand loyalty.One note, I noticed your blog has a right aligned sidebar but the photo (layout) in the post shows a left aligned sidebar. My understanding is that it is better, from an SEO perspective only, to have the sidebar on the right side. Any comments on this or is it minutia to even worry about the placement of the sidebar? Scott,

Great post! I typically deal with very small businesses and blogging is usually the first recommendation I make. Aside from the SEO benefits, it presents a great opportunity to engage with customers and prospects – the key to building brand loyalty.

One note, I noticed your blog has a right aligned sidebar but the photo (layout) in the post shows a left aligned sidebar. My understanding is that it is better, from an SEO perspective only, to have the sidebar on the right side. Any comments on this or is it minutia to even worry about the placement of the sidebar?

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