The Optimizer: Twitter Engagement, Twitter Advertising

Twitter Engagement: Are you on Twitter yet?  Yes… it will pay off for your business if you use it efficiently and correctly to connect with prospects.  Below are some ideas on how to advertise using Twitter.

Remember… it’s not about followers. It’s about engagement. Many users miss the ways, besides just tweeting, to engage with their “followers”:

1. Reply directly at (@) someone. Use the at symbol then their twitter name to begin the message (hovering over their profile pic will show an auto reply icon that automatically types this in the send field). Then, they will see your message in their “@” message, via the link on the right sidebar.
2. Direct Messages: also on the right sidebar, this is your way to send a private message/tweet directly to the follower of your choice.

Emerging Twitter Ad services: Below you will find a short list of advertising services — interesting. My advice is that it is best to get your word out there naturally — organically — by engaging your prospects on twitter, and having your posts get discussed and retweated from your business blog (we can help you get business blog to twitter postings automated — contact me). After that, it will be interesting to use analytics to track and study ROI for the following services…

• URL shortening service includes paid ads: Adjix
• * Magpie sets up an Ad network for twitter: Be A Magpie
• * Twittads monetize a twitter profile: TwittAd
• * Featured Users features your Twitter profile: Featured Users

If you have a favorite service you’ve used from the four above, or another method of advertising… stop by and let us know. As always, we are interested in how traffic from ads “convert” visitors into prospects, leads, and customers.

So… how is your site converting?