WebFadds Optimizer: SEO, Twitter & WordPress Tips

In this Issue:

Read on to find tips, and tactics for each item… and more.

Optimizer Tips :::::::::::::::::::::::::

• Tim Ash, writing for Search Engine Watch, writes: “It isn’t uncommon to completely redesign your whole landing page and test it head-to-head against your original.” Are you doing this? If you’re not — you could be missing the chance to increase your “conversions” (convert visitors to leads and customers) by 23% or more — see: WhichTestWon.com:
  
  Above test increased conversions 23% for a SaaS — Software as a Service client.

• A WildWestWeb.com article on top four tips to increase conversions advises, “Your ads and your landing page copy must match.” This is a doubly important piece of advice. Important for increasing conversions, and important in increasing your quality score with Google PPC ads — a tactic which can actually lower click costs.

How much is each lead at your site worth? If you sell a service for $1000, and close one in ten leads, then each lead is worth $100 to your company. An increase of 23% would represent significant income for your company… so start watching “conversions” in Google Analytics.

We publish tips like these daily on our Twitter account @WebFadds. Contact us for your next Landing Page Optimization campaign.

WordPress Tips :::::::::::::::::::::::::

SEO: Consider this new plugin for your WordPress Business Blog and CMS:  SEO Smart Links.    The plugin works to improve your site’s interlinking by finding keywords in your posts, pages and comments and linking them to your other posts, pages, categories and tags.

Rich Content: Remember, publishing is the new marketing, so ask yourself how best to market your content.  Here’s an interesting new service to consider — Apture — a platform to “enhance your blog posts and articles with interactive videos, images, Wikipedia, maps and more from 50+ sources without making readers leave the page.”  We’re going to test it here at WebFadds, and you’ll see examples in our next edition.  For now take a look at the possibilities:

Above, (click to enlarge), is an example of how with one link, Apture (via a WordPress plugin), allows you to insert a YouTube video, related Twitter comments, a related Wikipedia article, and an Amazon.com related link — all in one mashup.  We like the potential here.

Twitter Tips :::::::::::::::::::::::::

Twitter Mashups keep on coming: I am continually amazed at the creativity and range of features appearing in applications that revolve around Twitter. Often, they are a concept in search of practical application. So, when you first read about them, they don’t immediately suggest a good business use. Let’s brainstorm:

TwitterCal.com – why would I want to get twitter updates automatically to a Google calendar? Well, remember that you can set and save custom searches on Twitter (right bar). Recall also that you can have any number of Google accounts each with more than one calendar. And, Google calendars can be embedded in web pages. So… let’s connect the dots:

• Pick a business event tracking message you want to show in calendar format on your site. This could be local marketing & business meetings, like SEO groups, software groups, chamber of commerce meetings, etc.
• Set up a new calendar for it in your Gmail account
• Set up your free Twittercal.com account
• Go to your Twitter account and use some intermediate level skills to refine your search for local events. Save the search.
• Do a search and use the Twittercal protocal to send an event to your calendar — (add any events by sending a direct message to gcal – ie: d gcal meeting with fred on monday, 25th of june at 9am)
• Embed the calendar into your site as a service for your readers.

TweetBurner: When marketing on Twitter (make sure it doesn’t come off as spam) use “TweetBurner” to shorten your URLs… then track how they’re shared on Twitter.

Above, Twurl will track and show you how many clicks you got on Twitter for each link you post there.

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WebFadds.com is an agency focused on CMS, Social Media Marketing, & Landing Page Optimization solutions. Contact us today for a free quote. And, be sure to download our latest Guide: “Winning Twitter Marketing Tools & Tactics”.