What’s your “One to One” Marketing Strategy?

Web Engagement, Social Marketing Tip, and Visual Optimization

On today’s web, it’s all about Engagement and Connection.  In fact, Connection now trumps Content (see why in Why Content is King No More)  as the most important part of your marketing tactics.  Connection to who?  Prospects, leads, and customers.  One on one.  Think of this like what your sales people do at a tradeshow.  They engage booth visitors and get to know them.  People buy from those they know.  That’s the promise of Social Media, and many national brands have already proven this — two times in a row, SouthWest Air has had its highest ticket sales ever, from promotions that only happened on Twitter.  So… what is your “1:1″ marketing strategy?  In this post, I’ll give you some tips, tactics and techniques to help you. One big key — insights into your potential customers. Learn more about 1:1 marketing strategies and tactics from Marketing Experiments (highly recommended) – One To One Marketing.

Another new TLA — W.E.M., Web Engagement Management

Ok… so how do we engage and learn more about our prospects?  How about yet another TLA — Three Letter Acronym.  Tired as I am of TLAs, I like what this one is about… WEM — Web Engagement Management.  In a great post on the “5 Pillars of W.E.M.”, writing at CMSWire, Barb Mosher identifies them as:

1. Content Optimization
2. Multi-Channel Management
3. Conversational Engagement
4. Demand Generation
5. Sales & Relationship Automation

More on each point in future posts, but the key is that all five are required for an effective Web Engagement strategy.  Read the source article here:   5 Pillars of Web Engagement Management

Social Marketing Tip with HootSuite

So, let’s look at a tactic to address two WEM “pillars”:  Multi-Channel Management, and Conversational Engagement.  Time is a scarce commodity in most MarCom departments, and especially during this time of rapid social technology change.  That’s why I like HootSuite for its team workflow and cross platform engagement automation features.  So, my tip of the week is show below — use HootSuite’s “hidden” ability to profile tweeters:

Above (click for larger view), using Hootsuite to first monitor important business conversations, we can then learn more about a prospect by clicking on their photo/logo, then clicking on “view more tweets from…”.  Use this tactic to find out how influential the prospect is, and what their major interest focus might be.  Contact us to explore ways to use this engagement tool in your 1:1 marketing strategy.

Visual Media Optimization for Your WordPress CMS

With millions of smartphones, and now over 2 million iPads sold with more “tablets” on the way, now is the right time to consider your visual media methods of engagement and persuasion on your site.  We develop successful CMS solutions on the WordPress platform and are always looking for good ways to do this, so I’m pleased to recommend a versatile way to do that — with one note of caution.  Slideshows are great visual ways to explain B2B technical concepts in a persuasive and easy to understand way.  Consider the slides we did for a recent client, Lopez Research (click small image at right to see site).  This is a simple and effective way to present what you do in a way that engages emotions.  Remember — everyone makes a buy decision based on emotion.  What’s the caution?  Well, right now Apple has said they will not use Flash on their platforms, and most slideshows are done using Flash to drive them.  We look for new emerging standards in HTML 5.0 to break through this wall soon.

Above, a new plugin offers you the ability to show images that zoom and pan, while text explains the concept pictured and gives a link deeper into your site content.

Have a Web Engagement Management challenge you’d like us to review?  Great — contact us today and we’ll do a free review.

WebFadds is an Agency specializing in CMS Websites and Business Blogs, plus Marketing techniques optimized for Connection Cycle Marketing — CCM. We focus on delivering SEO savvy, Content Management System solutions on the market-leading WordPress platform, then provide Social Media Marketing (SMM) and Landing Page Optimization services to ensure you get maximum visitors converting to prospects, leads, and customers.