Monthly Archives: September 2011

WebFadd’s Scott Frangos to co-Teach WordPress Workshops

Below is an official Press Release about the two WordPress workshops (hands-on) I’ll be teaching along with Russell Sparkman next Month at the Langley Center for New Media on Whidbey Island — about 45 minutes NorthWest of Seattle, WA, in the scenic Puget Sound.  This will be a great way to hone your WordPress skills [...]

Posted in Content Marketing, General News, WordPress CMS | Tagged , , | Leave a comment

How to Design a Website

When it comes to decisions on how to design a website, we usually work in a team involving one or two MarCom people from our client staff, a designer, a content marketing strategist, and programmer developers.  But who makes the final design calls?  From experience, I will tell you about two disasters when it comes [...]

Posted in Content Marketing, Conversion Focus, Landing Page Optimizations, Visitor Behavior Optimization | Leave a comment

Stay on Top of Your Social Media Strategy

Everyone’s abuzz about how Google and other search engines are now heavily weighting your “social signals” — how many people like, friend, retweet, repost at LinkedIN, and Google+ your content.   Google+ too?  Yep.  But how do you stay on top of your Social Media Strategy? Why do I think Google+ is a winner for B2B [...]

Posted in Google Plus, SEO Help, Social Media Marketing, Twitter Tools | Tagged , , , , | 1 Comment

Google+ Steps up its Game for B2B Professionals

I’ve been using Google+ and covering it on my G+ account (ScottGooglePlus.info — TIP: domains cost abou $10, buy one and forward it to your Google+ page, like I did) for a couple of months now — and the nascent social venue is really on the rise for B2B Professionals.  I recently worked with a [...]

Posted in Google Plus, Social Media Marketing | Tagged , , , | Leave a comment

Is your Content Fascinating, or a Commodity?

Live in Cleveland at the excellent Content Marketing World 2011 Conference one of the most important questions you can ask is how fascinating is your Content? This is another way of asking does your blog engage visitors, or are they bouncing? Ok. You don’t want your Content to suck. How do you make sure of [...]

Posted in Content Marketing, Conversion Focus, Social Media Marketing | Tagged , , , , | 9 Comments
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