Web Engagement, Social Marketing Tip, and Visual Optimization
On today’s web, it’s all about Engagement and Connection. In fact, Connection now trumps Content (see why in Why Content is King No More) as the most important part of your marketing tactics. Connection to who? Prospects, leads, and customers. One on one. Think of this like what your sales people do at a tradeshow. They engage booth visitors and get to know them. People buy from those they know. That’s the promise of Social Media, and many national brands have already proven this — two times in a row, SouthWest Air has had its highest ticket sales ever, from promotions that only happened on Twitter. So… what is your “1:1″ marketing strategy? In this post, I’ll give you some tips, Click to read the rest!
WordPress 3.0 Menu Strategy
Now you can take advantage of the new, simple — it’s drag and drop — menu system in WordPress 3.0 to reveal all types of content at your website. It’s a new CMS feature that lets you bring posts, categories, tags and more, directly to your navigation menu – great for content marketing strategy. This is important for “Visitor Behavior Optimization” (VBO) where you make adjustments to your dynamic site structure based on a review of Analytics and other testing reports (more on VBO in a future video). Click to read the rest!