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MarCom News, Plus 3 Surprising Rules for Inbound Marketers

By Scott Frangos | Published: November 11, 2011

Google new Services

This week, we’ll cover a couple of important new Google announcements that affect your marketing tactics, plus take a look at 3 surprising rules for Inbound Marketers, including the proposition that Facebook Likes may not be that important — I’ll tell you why.  Note I’m using this week’s new media marketing flavor, “Inbound Marketing” to stress the difference between “old-school” push marketing (ie. direct mail), and emphasize the importance of engaging in online conversations, then nurturing leads and making sales.

NEWS OF THE WEEK::::::::::::::::

Two items of note for Marketing Communication Professionals:  The coming of Google+ Pages for your Business, and Click to read the rest!

Posted in Google Plus, SEO Help, Social Media Marketing | 3 Comments

3 Inbound Marketing Trends for Content Marketers…

By Scott Frangos | Published: November 1, 2011

Things just keep on developing in the trenches of the SEO, PPC, and Social Media skirmishes, which means Content Marketers and MarCom pros need to pay close attention to integration and convergence happening in different areas of inbound marketing. We’ll look at three Inbound Marketing Trends here, discuss what they mean, and look at some emerging tactics to help you take advantage and ride the wave.

“The average outbound lead costs $373. The average inbound lead costs $143.”

Click the graphic above for a good overview of "Inbound Marketing" by Voltier Digital

Note I used two marketing focus labels in the introduction — “Inbound Marketing”, and “Content Marketing”. The first looks at methods to get people to your website, while the second has at its core creating relevant and compelling posts, media and other forms of content. These two disciplines overlap in a number of ways Click to read the rest!

Posted in Content Marketing, Conversion Focus, SEO Help, Social Media Marketing | Leave a comment

6 Emerging SEO Tactics for Content Marketers

By Scott Frangos | Published: October 24, 2011

SEO tactics for Content MarketersSummary: As the beat quickens in the world of B2B SEO Tactics, we find new technologies like Apple’s SIRI voice search (“Find Local Plumber”, etc.), and PPC and Social Media become more important to SEO, knowing where to focus your SEO efforts is becoming essential.  I’ll cover some new trends, and give you some practical tips and tactics.  We include two SEO strategy videos, a WordPress how-to video covering SEO and other Content Marketing Tactics.

1) Apple’s SIRI Search Requires More Than a Website for SEO

Apple’s new voice activated SIRI search on iPhone (and soon the iPad) doesn’t much care if you have a website.  It counts, but you also have to have a lot of Click to read the rest!

Posted in Content Marketing, Conversion Focus, SEO Help | Leave a comment

5 Content Marketing Tactics with Google+

By Scott Frangos | Published: October 16, 2011

Google+ has grown explosively, faster than either Twitter or FaceBook in their early days, and now has close to 100 million users with the network now open for all.  Even the Dalai Lama is aboard (see below).  Think for just a moment about the ramifications for B2B marketers. Prior to Google+, Google was simply a disassociated group of properties and locations — Gmail, Picassa, YouTube, etc.  But now we have the social binding — the circle(s) that bind them all together –  and this spells opportunity for savvy MarCom professionals. So here are five Content Marketing tactics using G+:

  • Sharing of Circles
  • Creative Hang-outs
  • Lead with G+, auto-post to FB and Twitter
  • Curated Content
  • Authentic Presence

1. Sharing of Circles Content Marketing Tactic

Google has enabled the sharing of circles — lists of contacts with whom you in turn share content.  Recall that circles are the way you target only certain folks to receive your post content on Google+.  To share one, you choose a circle, click on share and it gets posted to those you choose. Other people can then click “Add Circle” in the post it creates.  I have shared some of my favorite Content Marketing Thought Leaders in this post (just click to add).

Sharing a Circle

Share circles wisely with colleagues, friends, prospects and clients. Click this image to go add this circle of Content Marketing Thought Leaders.

Click to read the rest!

Posted in Content Marketing, Google Plus | Tagged , , | Leave a comment