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WebFadds adds Content Creation Services

By Scott Frangos | Published: October 7, 2011

Note from WebFadds Chief  Scott Frangos (see:  ScottLinkedIN.com | ScottGooglePlus.info):  I began my career as a writer and editor and did a couple of stints in PR before gravitating to advertising-marketing-web development.  Now, we continue to see a lot of clients who need help creating consistent, well targeted, and professionally published content crafted to increase visibility, SEO, and to lead site visitors to desired business outcome goals.  In a nutshell — content marketing.  So, I’m happy to announce that we now offer three services for professional content creation…

Three Content Marketing Options from WebFadds.com

WebFadds.com Content Creation Services

  1. General Blog Posting:  We’ll interview your Marketing Communication group to understand the thrust of your messages and the profile of your target prospects.  Then, we’ll Click to read the rest!
Posted in Content Marketing, General News, Social Media Marketing | Leave a comment

WebFadd’s Scott Frangos to co-Teach WordPress Workshops

By Scott Frangos | Published: September 29, 2011

Below is an official Press Release about the two WordPress workshops (hands-on) I’ll be teaching along with Russell Sparkman next Month at the Langley Center for New Media on Whidbey Island — about 45 minutes NorthWest of Seattle, WA, in the scenic Puget Sound.  This will be a great way to hone your WordPress skills and to relax in a very scenic location — click pics to enlarge them.  Looking forward to seeing you there.

WordPress 201 – Beyond the Basics, Hands on Training Workshops Offered at Langley Center for New Media

Media Contact:  Sherry Jennings – sherryj@whidbey.com

Entrepreneurs, bloggers, and new media students have an opportunity to take their WordPress skills to the next level Click to read the rest!

Posted in Content Marketing, General News, WordPress CMS | Tagged , , | Leave a comment

How to Design a Website

By Scott Frangos | Published: September 27, 2011

How to Design a Website

Neither a Committee, nor the "Boss" should design a website

When it comes to decisions on how to design a website, we usually work in a team involving one or two MarCom people from our client staff, a designer, a content marketing strategist, and programmer developers.  But who makes the final design calls?  From experience, I will tell you about two disasters when it comes to design decisions, and then who should design your website.

The Wrong Way to Design Your Website

  1. By Committee –  we once had a a law firm client insist on making all design decisions during a round table discussion of people trained… in the Law.  As you can imagine, they made very poor decisions this way based on what they thought might work.  We did finish the job, but you can imagine if we hired the same law firm to represent us in court, then insisted that all legal decisions come from a committee of designers and developers, what probably would happen.
  2. Your Company “Boss” Decides -  rarely does any boss have the skills and experience needed Click to read the rest!
Posted in Content Marketing, Conversion Focus, Landing Page Optimizations, Visitor Behavior Optimization | Leave a comment

Stay on Top of Your Social Media Strategy

By Scott Frangos | Published: September 24, 2011

Solve Social Media FrustrationEveryone’s abuzz about how Google and other search engines are now heavily weighting your “social signals” — how many people like, friend, retweet, repost at LinkedIN, and Google+ your content.   Google+ too?  Yep.  But how do you stay on top of your Social Media Strategy?

Why do I think Google+ is a winner for B2B MarCom professionals?  Power, placement and pull.  Its tool set is powerful (resources to help you here).  Placement?  It’s everywhere from YouTube, to maps, to Android to websites to… well, everything Google- – and more.  Pull?  Google has over 80% of search eyeballs, and they are factoring Google+ “social signals” into their ranking factors.  In fact… most savvy SEO practitioners admit that Social Media and SEO are converging.

Google+ “Listening” TIP:  Click to read the rest!

Posted in Google Plus, SEO Help, Social Media Marketing, Twitter Tools | Tagged , , , , | 1 Comment

Google+ Steps up its Game for B2B Professionals

By Scott Frangos | Published: September 20, 2011

Get going for B2B Professionals on Google PlusI’ve been using Google+ and covering it on my G+ account (ScottGooglePlus.info — TIP: domains cost abou $10, buy one and forward it to your Google+ page, like I did) for a couple of months now — and the nascent social venue is really on the rise for B2B Professionals.  I recently worked with a couple of clients, one in the Mortgage Industry, and another in Law, and we uncovered a number of competitors and prospects using the Find People on Plus Directory.  In this post, we’ll look at some tips and techniques to give you a leg up on Plus.  Let’s look at:

  • Social Signals & SEO
  • Sales in Social Venues
  • A Game Changing Disruption — G+ BroadCasting via “Hang Outs” Feature
  • How B2B Professionals can use the Plus to up their business game
Social Signals & SEO:  Google has announced that it is factoring “social signals” Click to read the rest!
Posted in Google Plus, Social Media Marketing | Tagged , , , | Leave a comment