Category Archives: Actionable Analytics

Success Online: Content Strategy & Outcomes

Tweet There are a lot of conferences, books, and blogs focusing on how to succeed in an ever  quickening online mashup of websites, social media venues, and smartphone and tablet apps.  At WebFadds, we focus on having a smart Content Strategy, then follow it with proven methods to review and revise your tactics.  Here’s an [...]

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Optimization Test Success Factors

Tweet One of the best things you can do to wring more ROI out of your website is to optimize for desired business results like sales leads.  Few clients are doing this yet.  Why?  Not in their habit path, no one understands it, or sometimes even worse — they are making faith based assumptions (“I [...]

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VIDEO: WordPress CMS Overview & Strategy Tips…

Tweet There are a lot of short overview videos about using your WordPress CMS at WordPress.tv. We’ve also done a few that include some strategic tips about optimizing your CMS. Below is a good overview video about WordPress — it’s getting older, but you can still get some good tips. For newer videos from WebFadds [...]

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Using Google Analytics for Profitable Results…

Tweet Have you spent time in Google Analytics, enjoying the reports, but scratching your head as to what they mean?  What action can you take based on the information you’ve reviewed? The answer depends on learning what visitor behavior you should watch, based on what business goals you have for visitors to your site. Do [...]

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The Art & Science of Keywords & Conversions

Tweet What does a tag cloud say about your business blog? Quite a lot, actually.  Remember… marketing is now publishing, and publishing is sales.  And within those disciplines lie the realm of both Art and Science. Good Publishers will always tell you there is much art in what they do. Marketers often point to the [...]

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