Category Archives: Advertising

Connection Cycle Marketing & the Rule of Fours…

Connection Cycle Marketing

Tweet Last week I wrote about how Content is the Kings’ Gold… but not the King. In that post, I promised I’d write a bit more about “Authentic Connections”, and different kinds of Optimizations that the King can use  as he or she pays out the gold.  We’ll get a big picture feel for how [...]

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Online Advertising Grows, Shown More Effective

Tweet In tighter times, where will your marketing budget find the best return? Online advertising is growing and becoming much more effective, according to three new studies.  And at least one new platform to automate and streamline online media buying is in the works. CHART:  Sources of Leads that have become more effective:

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WordPress 2.9 Features & Upgrade Special

Tweet Here Comes Easier Editing & Video Embedding… 2010 is shaping up to become the year of media and video online.  Not only is Google moving forward with its new WAVE technology (email me if you’d like an invite to the BETA test version), but WordPress 2.9 is officially out today with enhanced image editing, [...]

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The Optimizer: Conversion Gains, SEO Evolution, & Twitter eCommerce

Tweet Wouldn’t it be good if you could get 20% – 70% more leads from your site? Many companies do. What about increases of 200% – 400%? It’s possible. I’ll tell you how. And, we’ll see if the “description” tags most of us use to craft copy for search returns are outdated, plus we’ll consider [...]

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The Optimizer: Twitter Engagement, Twitter Advertising

Tweet Twitter Engagement: Are you on Twitter yet?  Yes… it will pay off for your business if you use it efficiently and correctly to connect with prospects.  Below are some ideas on how to advertise using Twitter. Remember… it’s not about followers. It’s about engagement. Many users miss the ways, besides just tweeting, to engage [...]

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