Category Archives: Conversion Focus

CONVERT: The bottom line for most businesses is when a prospect — a visitor to your website — takes the next step and becomes a new client or customer. Most Analytics programs call track this and label it as a “conversion” — a visitor “converts” from just looking to paying you for services or products. So here we focus on just that — ways to get site visitors to move to a desired business outcome on your site like filling out a lead form, downloading whitepapers, and signing up for newsletters.

3 Inbound Marketing Trends for Content Marketers…

By Scott Frangos | Published: November 1, 2011

Tweet Things just keep on developing in the trenches of the SEO, PPC, and Social Media skirmishes, which means Content Marketers and MarCom pros need to pay close attention to integration and convergence happening in different areas of inbound marketing. We’ll look at three Inbound Marketing Trends here, discuss what they mean, and look at [...]

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6 Emerging SEO Tactics for Content Marketers

By Scott Frangos | Published: October 24, 2011

Tweet Summary: As the beat quickens in the world of B2B SEO Tactics, we find new technologies like Apple’s SIRI voice search (“Find Local Plumber”, etc.), and PPC and Social Media become more important to SEO, knowing where to focus your SEO efforts is becoming essential.  I’ll cover some new trends, and give you some [...]

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How to Design a Website

By Scott Frangos | Published: September 27, 2011

Tweet When it comes to decisions on how to design a website, we usually work in a team involving one or two MarCom people from our client staff, a designer, a content marketing strategist, and programmer developers.  But who makes the final design calls?  From experience, I will tell you about two disasters when it [...]

Also posted in Content Marketing, Landing Page Optimizations, Visitor Behavior Optimization | Leave a comment

Is your Content Fascinating, or a Commodity?

By Scott Frangos | Published: September 10, 2011

Tweet Live in Cleveland at the excellent Content Marketing World 2011 Conference one of the most important questions you can ask is how fascinating is your Content? This is another way of asking does your blog engage visitors, or are they bouncing? Ok. You don’t want your Content to suck. How do you make sure [...]

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Thoughts on Content Marketing with Bob Leonard

By Scott Frangos | Published: August 1, 2011

Tweet Bob Leonard of acSellerant is a WebFadds associate who I work with regularly. We work together on both WebFadds projects and on other “virtual marketing agency” teams. So I thought it would make sense to interview him… to get his thoughts on current client marketing needs and solutions. Bob is a career marketing services professional [...]

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