Category Archives: Conversion Focus

CONVERT: The bottom line for most businesses is when a prospect — a visitor to your website — takes the next step and becomes a new client or customer. Most Analytics programs call track this and label it as a “conversion” — a visitor “converts” from just looking to paying you for services or products. So here we focus on just that — ways to get site visitors to move to a desired business outcome on your site like filling out a lead form, downloading whitepapers, and signing up for newsletters.

Success Online: Content Strategy & Outcomes

Tweet There are a lot of conferences, books, and blogs focusing on how to succeed in an ever  quickening online mashup of websites, social media venues, and smartphone and tablet apps.  At WebFadds, we focus on having a smart Content Strategy, then follow it with proven methods to review and revise your tactics.  Here’s an [...]

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Optimization Test Success Factors

Tweet One of the best things you can do to wring more ROI out of your website is to optimize for desired business results like sales leads.  Few clients are doing this yet.  Why?  Not in their habit path, no one understands it, or sometimes even worse — they are making faith based assumptions (“I [...]

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Connection Cycle Marketing & the Rule of Fours…

Connection Cycle Marketing

Tweet Last week I wrote about how Content is the Kings’ Gold… but not the King. In that post, I promised I’d write a bit more about “Authentic Connections”, and different kinds of Optimizations that the King can use  as he or she pays out the gold.  We’ll get a big picture feel for how [...]

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Content is the King’s Gold…

Tweet On the road back from a great “retreat” conference on “content marketing” and “the power of story”, I thought about how important good content is for everyone with a web presence. After a number of good discussions in the quaint island Inn, over lunch, and at dinner, I was also reminded that what really [...]

Also posted in General News, Visitor Behavior Optimization | 3 Comments

What’s your “One to One” Marketing Strategy?

Tweet Web Engagement, Social Marketing Tip, and Visual Optimization On today’s web, it’s all about Engagement and Connection.  In fact, Connection now trumps Content (see why in Why Content is King No More)  as the most important part of your marketing tactics.  Connection to who?  Prospects, leads, and customers.  One on one.  Think of this [...]

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