Category Archives: Conversion Focus

CONVERT: The bottom line for most businesses is when a prospect — a visitor to your website — takes the next step and becomes a new client or customer. Most Analytics programs call track this and label it as a “conversion” — a visitor “converts” from just looking to paying you for services or products. So here we focus on just that — ways to get site visitors to move to a desired business outcome on your site like filling out a lead form, downloading whitepapers, and signing up for newsletters.

Better Ways to Process Lead Forms

Tweet How do you capture key prospect information on your site? Until recently many using a CMS simply installed a forms processing plugin and enjoyed the convenience of an automatic contact form entry to their email. But now there are new options that include cloud computing solutions for better Customer Relationship Management (CRM). We’ll examine [...]

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Why Content is King No More…

Tweet How good are you at playing the marketing game of poker? Well, there’s only so much bluffing you can do before you need some pretty good cards. Most poker players would agree that a Royal Flush is a good hand, right? For those that don’t play, that’s an ace, king, queen, jack and ten. [...]

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Using Google Analytics for Profitable Results…

Tweet Have you spent time in Google Analytics, enjoying the reports, but scratching your head as to what they mean?  What action can you take based on the information you’ve reviewed? The answer depends on learning what visitor behavior you should watch, based on what business goals you have for visitors to your site. Do [...]

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The Art & Science of Keywords & Conversions

Tweet What does a tag cloud say about your business blog? Quite a lot, actually.  Remember… marketing is now publishing, and publishing is sales.  And within those disciplines lie the realm of both Art and Science. Good Publishers will always tell you there is much art in what they do. Marketers often point to the [...]

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WebFadds Optimizer: Wave, Twitter & Optimization Tips

Tweet In this ISSUE: A Big Wave is coming :::::::::::::::::::::::: Hail, Google: All of information, in the all knowing cloud mind, in the all present psyche of the ever inquiring consciousness of the googlezonification of the world. Pardon me. I just riffed poetic about Google — evil overlord, or ultimate resource of freedom — and [...]

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