Category Archives: Landing Page Optimizations

Landing Page Optimizations are key to maximizing ROI for your business, and form one third of the key focus on “3VBO” — Visitor Behavior Optimization to the Power of 3″ that we emphasize at WebFadds. Here you will find more detailed information about the tactics and techniques we use to get results designed to lift your sales by 20% – 50% and more.

How to Design a Website

Tweet When it comes to decisions on how to design a website, we usually work in a team involving one or two MarCom people from our client staff, a designer, a content marketing strategist, and programmer developers.  But who makes the final design calls?  From experience, I will tell you about two disasters when it [...]

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Optimizing Visitor Behavior for Maximum ROI

Tweet I write for other publications from time to time, in the area of WordPress Development strategies and Optimization tactcs. This is the second post in a CMI series on Connection Cycle Marketing (CCM).  Remember you are not optimizing a “website,” but actually optimizing the way your visitors/prospects THINK about your company and its offers. [...]

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Optimization Test Success Factors

Tweet One of the best things you can do to wring more ROI out of your website is to optimize for desired business results like sales leads.  Few clients are doing this yet.  Why?  Not in their habit path, no one understands it, or sometimes even worse — they are making faith based assumptions (“I [...]

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Connection Cycle Marketing & the Rule of Fours…

Connection Cycle Marketing

Tweet Last week I wrote about how Content is the Kings’ Gold… but not the King. In that post, I promised I’d write a bit more about “Authentic Connections”, and different kinds of Optimizations that the King can use  as he or she pays out the gold.  We’ll get a big picture feel for how [...]

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What’s your “One to One” Marketing Strategy?

Tweet Web Engagement, Social Marketing Tip, and Visual Optimization On today’s web, it’s all about Engagement and Connection.  In fact, Connection now trumps Content (see why in Why Content is King No More)  as the most important part of your marketing tactics.  Connection to who?  Prospects, leads, and customers.  One on one.  Think of this [...]

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