Category Archives: Optmizer Column

The Optimizer: Playing Ball with Twitter & WordPress

Playing Ball: Innovation, change, and Social Media Marketing growth… it’s happening rapidly each week.  Last week, Twitter reported astronomic growth — up 422% in 12 months. WordPress reported 2 million business blog and CMS installations in 2008.  Wow.  Talk about “playing ball on running water.”  How do you grab a hold of this tiger and [...]
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The Optimizer: Ready or not… Here Comes Twitter

WordPress CMS News: A new report shows WordPress taking a leading position as one of the top four Open Source Content Management Solutions — read more here.  Version 2.8 is coming soon, and rumored to add even more flexible CMS capabilities.  If you have upgraded to 2.7.x, the upgrade to 2.8 will be easy — [...]
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The Optimizer: Social Media Marketing Tips

Social Media Marketing — who has time for this busy new marketing strategy? Busy indeed, but optimizable using automated techniques… I’ll tell you how. What is Social Media Marketing? Simply put, it’s the use of new technologies — from blogging to twitter tweets — to engage prospects for your company’s services and products. Is Social [...]
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The Optimizer: #3 on Google in 19 Minutes…

#3 on Google in less than 19 Minutes: What’s the true power of a Business Blog? Well, you know I always focus on conversions. But before you can convert a visitor to a customer, you have to have visibility. And once your Blog gets accepted as a trusted source for information in your market niche [...]
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WebFadds Optimizer: What’s A Conversion?

So… what is a “Conversion”: I get this question a lot.  Remember when everyone worried about “hits?”  Well, “conversions” are the new hits. You see, it’s not really that good to get a lot of hits, if your visitors simply bounce away without doing anything that brings them closer to a business goal. You want [...]
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