Category Archives: Visitor Behavior Optimization

How to Design a Website

Tweet When it comes to decisions on how to design a website, we usually work in a team involving one or two MarCom people from our client staff, a designer, a content marketing strategist, and programmer developers.  But who makes the final design calls?  From experience, I will tell you about two disasters when it [...]

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WordPress Content Marketing Tactics…

Tweet I’ve found that many marketers are overlooking lesser known techniques for WordPress Content Marketing strategy.  We’ll examine three tactics in this post, and to keep it simple, I’ll narrow down desired on-site Content Marketing goals to two categories:  engagement (visitors view 3 or more pages), and lead generation for B2B.  We’ll leave ecommerce sales [...]

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Optimizing Visitor Behavior for Maximum ROI

Tweet I write for other publications from time to time, in the area of WordPress Development strategies and Optimization tactcs. This is the second post in a CMI series on Connection Cycle Marketing (CCM).  Remember you are not optimizing a “website,” but actually optimizing the way your visitors/prospects THINK about your company and its offers. [...]

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Content is the King’s Gold…

Tweet On the road back from a great “retreat” conference on “content marketing” and “the power of story”, I thought about how important good content is for everyone with a web presence. After a number of good discussions in the quaint island Inn, over lunch, and at dinner, I was also reminded that what really [...]

Also posted in Conversion Focus, General News | 3 Comments

WordPress Slide Solutions for Display on iPads and iPhones

Tweet As of September of this year, if you insist on using flash based slideshows and presentations at your websites — 7.5 million viewers will not be able to see them. It’s November already, so make that closer to 9 million who cannot see any flash at your sites.  And that’s just iPads — add [...]

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