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Comment on Plugins by CK MacLeod

CK MacLeod — Sun, 21 Feb 2010 20:22:26 +0000

Sounds great – I'll be looking forward to further developments!

Comment on Plugins by webfadds

webfadds — Sun, 21 Feb 2010 20:01:39 +0000

Hello CK –

I am going to have my chief programmer, Sakin, look into that for you and report here. We are preparing a new version for release soon, and I will make sure that sort-by-date, and ascending/descending works for links. – Scott

Comment on Plugins by CK MacLeod

CK MacLeod — Sat, 20 Feb 2010 03:28:40 +0000

I'm wondering if sort-by-date functions is supposed to work for links. I was hope to use it as a rolling "links of interest" widget – with some number of links from a special link category always being displayed, the oldest ones falling off the list as the new ones are applied. I noticed that choosing "ascending" and "descending" has no effect, and that when date/time is included from among the formatting options, each link is given the date/time of the most recent update. I still might find other uses for the widget down the line, I suppose, but this would have been a nice one!

Comment on Why Content is King No More… by webfadds

webfadds — Wed, 17 Feb 2010 20:10:09 +0000

Hi Eric –

Excellent points — thanks. My response in general is that if you follow through on all the "tactcs" in a good CCM strategy (including SEO, PPC, email, etc.), then you will get the traffic you need. I like your "Process" concept too. Too often people stop after doing just one thing… like making a page, or doing some SEO. I think any good marketing process should be part of CCM. – Scott

Comment on Why Content is King No More… by Eric Goldman

Eric Goldman — Wed, 17 Feb 2010 19:57:47 +0000

Scott,
Just responded on LinkedIn to your comments to the eMarketing group discussion. But here's some more food for thought. Totally agree with the idea that just getting traffic to the site is not the answer, as if they bounce, don't come back or fail to convert the effort was wasted. But no matter how brilliant your CCM strategy is, or how fascinating your content is, without traffic the creativity and thought invested in these concepts is wasted, too.
I totally agree with the idea – to use your words – of the Cycle being the most important part. What I would call The Process. If you believe in the whole concept of Continuous Process Improvements, by implementing a great Process for your marketing approach, you will get better and better at what you are doing, as you do it.
To help illustrate this point of view, here's a link to a post which describes the Process idea in detail. This Process description is aimed specifically at running Social Media Marketing campaigns and is thus not precisely on target for your CCM Process. But the ideas in the post are easily modified to make it more specific to any marketing exercise. The link at the end of this comment is to an index with this post (How to Run a SMM Campaign), and as it suggests using ROI as one of your metrics, 3 posts on the page describe (1) How to measure the ROI of your website as a whole, (2) The 10 best free ROI calculators on the Web and (3), How to build your own ROI calculator so that you can measure the ROI of your SMM.
Here's the link: http://bit.ly/cEc0ln

Comment on The Art & Science of Keywords & Conversions by webfadds

webfadds — Mon, 08 Feb 2010 14:24:21 +0000

Hello Sandra – Good question. I read the blog post by Avinash, one day before writing this post. I was aware of Wordle.net for several months prior to writing it. Avinash gave me the idea of writing about what it might say about content, but the idea to compare and contrast three similar blogs was mine, as well as some of the conclusions made here.

Please note that I posted a comment on the article you cited, thanking Avinash and alerting him to the fact that I wrote a related article (see comment #15, here: http://www.kaushik.net/avinash/2009/12/analysis-n... I have been using, and writing about word clouds since 2007, see: http://www.webhelpermagazine.com/2007/10/into-the...

Comment on The Art & Science of Keywords & Conversions by Sandra

Sandra — Mon, 08 Feb 2010 13:12:36 +0000

Avinash's blog post with very similar content is one day older. Who came up with the idea first?

Comment on Using Twitter for Business by Bob Leonard

Bob Leonard — Sun, 31 Jan 2010 21:27:28 +0000

Great post, Scott. I've used Twitter for market research too. Right in Twitter you can search on topics to see how much traffic there is around them, and to see what people are saying about them. It's a good tool for testing keyphrases, and for learning what people think. Two years ago you'd have to spend a lot of time and money to develop this market research… now you can get it for free.

Comment on SEO Tactic… foment the debate! by Bigcityinformer

Bigcityinformer — Fri, 29 Jan 2010 12:54:37 +0000

We are using intense debate since a while now and it works just great. Can anyone help us how to sort the comments in a way that all trackbacks are at the end of the comment stream? They always appear in between and this spoils the image somehow
Thanks a lot

Comment on Why Content is King No More… by webfadds

webfadds — Thu, 21 Jan 2010 21:31:43 +0000

Hi John – thanks for the comment, and good points. I agree that there is too much hype surrounding Social Media, and that it is a coordinated effort. Here's to a good game with all the cards. – Scott