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WebFadds is an Agency specializing in Content Marketing Strategy, WordPress web development, Optimization to increase leads and other business outcomes, and Social Media Consulting.

Director & Team Leader:  Scott Frangos (see ScottLinkedIn.com), is a career Advertising and Marketing professional with a specialty in Content Management Website development optimized for SEO and Conversions.  He loves providing Content Marketing Strategy, “Actionable Analytics” reports with strategies and tactics to boost ROI at your sites, including “VBO3″ (Visitor Behavior Optimization to the Power of 3).  He also loves pizza, coffee, and Tai Chi — not necessarily in that order.

Scott recently taught a course on Content Marketing in WordPress (WebFadds develops exclusively on the WordPress Platform) at the Langley Center for New Media.  His background includes Advertising, Marketing and Publishing work pre-Web, plus college level instruction in eCommerce, Business, and Web Master subjects.  You learn more about Scott on Google+ at ScottGooglePlus.info.

Associates

While Scott stays focused on Content Marketing, CMS development with WordPress and Visitor Behavior Optimization (we want your visitors to fill out lead forms, download whitepapers, sign up for an eNewsletter, etc.), other proven professionals we work with at WebFadds may round out your project team.  Together, with these associates we often form a virtual marketing department for clients — here are some brief Associate profiles:

Bob Leonard:  Bob specializes in Content Marketing strategy for the B2B information technology industry. He has career strengths in writing and editing highly effective marketing copy, social media, and content development including blogs, and multi-media presentations. Bob and Scott have teamed up on a number of projects including work for Ignition, an IT Managed Services Provider, and Revenue360, a technology solution that drastically reduces revenue leakage experienced by hospitals. Bob lives in Sarasota, Florida where he enjoys a glass of Argentinean Malbec and a fine Maduro cigar while relaxing with his dog, Buster. Buster doesn’t smoke.  Read some important thoughts and tips from Bob on Content Marketing in an Interview Post.

Joe Casabona:  Joe combines an intense focus in programming (he recently received an MS in Software Engineering, from the University of Scranton) with a great understanding of WordPress development, and has teamed up with Scott and WebFadds on development for our MaxRef Widgets plugin and a number of other projects.  Joe lives and works about an hour north of New York city where he also moonlights as a college instructor.

Joe Watson:  Joe is an established web designer with a specific focus on design for WordPress CMS solutions.  As past president of the Cleveland Chapter of AIGA — the professional association for design — Joe proves that designers serve a critical role as communicators, educators, and innovators.  He is passionate about combining the power of intelligent strategy with the impact of creative execution.  Scott and Joe have worked together on site development for clients like Razorleaf, a company specializing in process management and support of enterprise technologies including Design Automation.  Based in Cleveland, Ohio, Joe observes, “We are inundated with marketing messages everywhere we turn. Every day, there’s another sale, another coupon, another offer. We start to tune it all out. The solution, however, is not to stop making offers. The solution is to make better offers.”   You can see some of Joe’s designs in this directory:  Thematic Mondo Site Showcase.

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Cabal Teams: Scott and WebFadds Associates have worked as part of development teams with a “Cabal” of Content Marketing leaders, including Joe Pulizzi of zSquaredMedia, Newt Barrett of Content Marketing Today (co-Authors of Get Content Get Customers – recommended reading for Content Marketers).

SEO-SEM-Cabal – Click to review and follow the thoughts of the Cabal and other SEO, SMM, and CCM thought leaders on a special list on Twitter.

Some recent Cabal projects:

• Razorleaf Corp by zSquaredMedia: With Joe Pullizi, the zSquared Media team, and Razorleaf Marketing staff, Scott and WebFadds developed the site and Scott also provides ongoing Optimization with Actionable Analytics reporting.  With a new focus on Content Marketing, B2B Marketing Magazine, in a profile on the success Razorleaf is now enjoying, reports that visits have doubled in six months, and conversions are up.
• BetterVision.net by Content Marketing Strategies: With Newt Barret,  Scott and WebFadds have teamed up on a number of recent Web Development and SEO projects including BetterVision.net for Florida Eye Health where analytics shows over $16k in business leads delivered in the last four months of 2009.