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Social Media Monitoring Techniques…

How do you monitor social media impact? First… get clear on your goals. In this post, we’ll take a look goals for Social Media Marketing (SMM), business wise, and then some techniques for monitoring, reviewing and reporting on same.  Here’s what I’ll cover: Share and Enjoy:
Posted in Social Media Marketing, Twitter Tools | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment

Using Twitter for Business

Are there Twitter Business Tactics that work? Let’s find out… I often get questions from clients about if and when and why they should use Twitter in business? Answers: Yes. Now. To listen and connect. Will they lose control? Answer: Sometimes you have to let go for a bit [...]
Posted in General News, Social Media Marketing, Twitter Tools | Tagged , , , , , , , , , , , , , , , , | 1 Comment

Why Content is King No More…

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Posted in Conversion Focus, General News | Tagged , , , , , , , , , , , , , , , , , , , | 8 Comments

VBO – The Missing Piece in Your Optimization Puzzle

If you have a website, and you’re serious about getting the most out of it, you probably have already done some SEO work. You’re using some form of Social Media to connect with prospects. And, you’re watching those Analytics for actions you can take to guide visitors toward desired business outcomes.  Good… you’ve [...]
Posted in Visitor Behavior Optimization | Leave a comment