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How to Design a Website

Tweet When it comes to decisions on how to design a website, we usually work in a team involving one or two MarCom people from our client staff, a designer, a content marketing strategist, and programmer developers.  But who makes the final design calls?  From experience, I will tell you about two disasters when it [...]

Posted in Content Marketing, Conversion Focus, Landing Page Optimizations, Visitor Behavior Optimization | Leave a comment

Stay on Top of Your Social Media Strategy

Tweet Everyone’s abuzz about how Google and other search engines are now heavily weighting your “social signals” — how many people like, friend, retweet, repost at LinkedIN, and Google+ your content.   Google+ too?  Yep.  But how do you stay on top of your Social Media Strategy? Why do I think Google+ is a winner for [...]

Posted in Google Plus, SEO Help, Social Media Marketing, Twitter Tools | Tagged , , , , | 1 Comment

WordPress Content Marketing Tactics…

Tweet I’ve found that many marketers are overlooking lesser known techniques for WordPress Content Marketing strategy.  We’ll examine three tactics in this post, and to keep it simple, I’ll narrow down desired on-site Content Marketing goals to two categories:  engagement (visitors view 3 or more pages), and lead generation for B2B.  We’ll leave ecommerce sales [...]

Posted in Visitor Behavior Optimization, WordPress CMS | Tagged , , , , , , , , , , | 2 Comments

Optimizing Visitor Behavior for Maximum ROI

Tweet I write for other publications from time to time, in the area of WordPress Development strategies and Optimization tactcs. This is the second post in a CMI series on Connection Cycle Marketing (CCM).  Remember you are not optimizing a “website,” but actually optimizing the way your visitors/prospects THINK about your company and its offers. [...]

Posted in Landing Page Optimizations, Visitor Behavior Optimization | Leave a comment

Google Plus Strategies & Tactics

Tweet   Most tuned in Content Marketing and WordPress MarCom professionals are aware of the tremendous success Google is having with Google Plus. Just a few weeks ago, I wrote about a manual +1 embedding method to get the button on your blog and CMS.  Now, to answer questions about strategies, extensions and plugins, here’s [...]

Posted in General News, Google Plus, Social Media Marketing, Twitter Tools | Tagged , , , , , , | 4 Comments