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MarCom News, Plus 3 Surprising Rules for Inbound Marketers

Tweet This week, we’ll cover a couple of important new Google announcements that affect your marketing tactics, plus take a look at 3 surprising rules for Inbound Marketers, including the proposition that Facebook Likes may not be that important — I’ll tell you why.  Note I’m using this week’s new media marketing flavor, “Inbound Marketing” [...]

Posted in Google Plus, SEO Help, Social Media Marketing | 3 Comments

Optimizing Visitor Behavior for Maximum ROI

Tweet I write for other publications from time to time, in the area of WordPress Development strategies and Optimization tactcs. This is the second post in a CMI series on Connection Cycle Marketing (CCM).  Remember you are not optimizing a “website,” but actually optimizing the way your visitors/prospects THINK about your company and its offers. [...]

Posted in Landing Page Optimizations, Visitor Behavior Optimization | Leave a comment

Optimization Test Success Factors

Tweet One of the best things you can do to wring more ROI out of your website is to optimize for desired business results like sales leads.  Few clients are doing this yet.  Why?  Not in their habit path, no one understands it, or sometimes even worse — they are making faith based assumptions (“I [...]

Posted in Actionable Analytics, Conversion Focus, Landing Page Optimizations | Tagged , , , , , , , , , , , , , , , , , , | 5 Comments

Connection Cycle Marketing & the Rule of Fours…

Connection Cycle Marketing

Tweet Last week I wrote about how Content is the Kings’ Gold… but not the King. In that post, I promised I’d write a bit more about “Authentic Connections”, and different kinds of Optimizations that the King can use  as he or she pays out the gold.  We’ll get a big picture feel for how [...]

Posted in Advertising, Conversion Focus, Landing Page Optimizations, SEO Help, Social Media Marketing | 1 Comment

Better Ways to Process Lead Forms

Tweet How do you capture key prospect information on your site? Until recently many using a CMS simply installed a forms processing plugin and enjoyed the convenience of an automatic contact form entry to their email. But now there are new options that include cloud computing solutions for better Customer Relationship Management (CRM). We’ll examine [...]

Posted in Conversion Focus, General News, Landing Page Optimizations, WordPress CMS | Tagged , , , , , , , , , , , , , , , , | Leave a comment