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What’s your “One to One” Marketing Strategy?

Web Engagement, Social Marketing Tip, and Visual Optimization On today’s web, it’s all about Engagement and Connection.  In fact, Connection now trumps Content (see why in Why Content is King No More)  as the most important part of your marketing tactics.  Connection to who?  Prospects, leads, and customers.  One on one.  Think of this like [...]

Posted in Conversion Focus, Landing Page Optimizations, Social Media Marketing, Twitter Tools, WordPress CMS | Tagged , , , , , , , , , , , , , , , , , , , , | Leave a comment

Connecting Raindrops & Social Media Rivers…

What’s with the metaphor in the title? Well, besides the fact that I hail from the Pacific Northwest — home of raindrops and rivers — there’s been a surge (pun intended) recently in new services for the techie-socials among us, with related apps — the raindrops. Then, there’s the great mash-up of services, where drops [...]

Posted in Social Media Marketing, Twitter Tools | Tagged , , , , , , , , , , , , , , , , , , , , , | 3 Comments

WebFadds Optimizer: WordPress 3.0 & $1 Million Optimization Secrets

In this ISSUE: In this issue we will reviewhow WordPress 3.0 (coming in late April) allows you to adjust your menus to deliver popular content, a new, easy way to do optimizations in your WordPress CMS, and how a well-known SEO company optimized a landing page to increase sales by $1 million a year.  Our [...]

Posted in Landing Page Optimizations, Optmizer Column, WordPress CMS | Tagged , , , , , , , , , , , , , , , , , , , , , | 2 Comments

Social Media Monitoring Techniques…

How do you monitor social media impact? First… get clear on your goals. In this post, we’ll take a look goals for Social Media Marketing (SMM), business wise, and then some techniques for monitoring, reviewing and reporting on same.  Here’s what I’ll cover: Two basic objectives when setting Goals for Social Media Monitoring TweetReach Reporting [...]

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Using Twitter for Business

Are there Twitter Business Tactics that work? Let’s find out… I often get questions from clients about if and when and why they should use Twitter in business? Answers: Yes. Now. To listen and connect. Will they lose control? Answer: Sometimes you have to let go for a bit in order to get a better [...]

Posted in General News, Social Media Marketing, Twitter Tools | Tagged , , , , , , , , , , , , , , , , | 2 Comments
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