Analytics-MAX, Site Goal Service… Track and Improve your Site’s R.O.I

More about Actionable Analytics for Profitable Results:

Start Today… 6 month program for $299.99 per month:

(Click “Buy Now” to sign up and pay for 1st month’s service — $299.99. You will be billed for six consecutive months, but may stop your subscription at any time)

Clients Say:

“Well Done. WebFadds  provides excellent Business Blog and CMS development, plus a keen focus on Conversions — exactly what we need for R.O.I.”
John Kirk, Dir. of Communication, ISE – SportsExpos.com

“I would definitely recommend WebFadds for anyone trying to get the most out of their website. I’ve worked with Scott at WebFadds, on a number of initiatives involving Wordpress, SEO and CRO (Conversion Rate Optimization). If you are looking to get more leads from your website, Scott’s your guy.”
— Joe Pulizzi, CEO zSquaredMedia.com & co-author of Get Content Get Customers: Turn Prospects into Buyers with Content Marketing

Often this service works best in tandem with a Landing Page Optimization campaign to increase conversions, and an Adwords campaign to bring targeted customers to your site.

Start Today… 6 month program for $299.99 per month:

(Click “Buy Now” to sign up and pay for 1st month’s service — $299.99. You will be billed for six consecutive months, but may stop your subscription at any time)

Actionable Advice for Business Outcomes at your Site: How can you use Analytics with key site metrics, to improve your website performance? You want to look for Actionable Analytics based on visitor behavior as they proceed toward desired business outcomes on your site.


[click to enlarge] Understanding Traffic Sources with Custom Segments is just one part of the puzzle your Analytics-Max service puts together for you.

To give you the tracking, and actionable advice you need, WebFadds.com installs and configures Google Analytics on your Dynamic CMS Website and/or Business Blog, then delivers custom configure analytics reports tailored to your strategic needs.

You set 3-4 site “conversions dollar value goals” to track* (completion of a contact form, download of a white paper, purchase of a product or service, etc.), and we’ll configure your report so you can get both a quick overview, and a detailed analysis.  You receive a PDF report via email every two weeks, with analysis and comments from Scott Frangos, Managing DIrector at WebFadds.com.

You will also receive actionable recommendations as we uncover top performing keywords, and other visitor behaviors that positively impact your R.O.I.

  • Wondering if your Social Media Marketing is paying off?  We’ll find out — tracking visitors from Twitter, Facebook and other straight through to conversions that mean revenue for you.
  • What key phrases are really paying off?  We’ll uncover them so you can use them in future blog posts for better results.
  • The bottom line is that you will understand exactly your R.O.I. based on specific trackable dollar value goals for visitor behavior at your site including gaining prospects (ie. downloading whitepapers)  gaining leads, and making sales.

F.A.Q. about Actionable Analytics with Answers…

Why do I need Analytics Goal Tracking? Google Analytics provides excellent visual statistics tracking and reporting,. One advanced feature is that you set a “conversion” goal (when a visitor “converts” to a prospect, lead, and customer) at your website, and track it, so you can analyze the cost versus the return on your site’s performance.  For example, let’s say you are after sales leads for your sales force, via a filled out contact form at your site.  You also have calculated that you sell one $800 service per every 20 contacts, currently (a 5% conversion rate — where a conversion means you have converted a visitor to a customer).

Correctly configured, Google Analytics can tell you what keywords your visitors searched on actually let to the most conversions, what route (pages surfed) visitors took to get to your conversion page (in this example, a form at your site) , and even compare different “landing pages” to show which led to more conversions.  Using this data you can make changes at your site leading to a higher conversion rate.  More sales. More profit. This is not just “important” — it’s means everything about your success online.  It’s a huge competitive advantage.  There is a good overview about Google Analytics Goals here: Website Goals Increase Online Success.

How do you customize my analytics reports: Google Analytics offers dozens of different ways to organize the data it collects.  We first learn about the nature of your publishing effort at your website and business blog then pick the best configuration for the “dashboard” of reports you receive. Finally, we review visitor behavior at your site and provide a list of “actionable” advice, like what top performing key phrases to use in future blog posts.

Above, the Bounce Rate chart is displayed from Google Analytics.

Above, the Bounce Rate chart is displayed from Google Analytics.

A couple of examples: for a Business Blog, where you want people to stay and read your postings, we would feature “Bounce Rate” (how many visitors left after just one page) for your analysis.

Learning how many pageviews a particular posting receives tells you how popular it is.

Learning how many pageviews a particular posting receives tells you how popular it is.

Another example for a Business Blog would be to study “Popular Content” so you begin to include more content that your readers need from your Blog.  [Contact Us]

What do you mean that I will understand my R.O.I.? We’ll work with you to calculate a good “Return On Investment” — R.O.I. — figure for your website effort.  In the example given in the first answer, if you sell an $800 service once for every 20 contacts, then each lead/contact is worth $40 ($800 divided by 20).  Then, you simply look at what the costs are to obtain those leads.  If you are running Google Ads costing $20 in total clicks to get one lead, then your R.O.I. is a profit of $20 ($40 in lead worth, minus $20 in cost to get the lead).

Will I automatically get a better R.O.I at my site as a result of this service? No.  You will have set some important goals, and understood your R.O.I for those goals.  We can deliver more leads, but it is up to your sales team to close leads and improve their closure rates.   And, often improving performance will require adjustments to your site (reworking headlines, changing graphics, coming up with incentives, etc.) not included in the service — we can work with you on a concurrent Landing Page Optimization campaign and use Google Adwords to drive qualified traffic to your page(s).  You WILL have some good data to help in your effort, however.  For example, you will see which keywords people searched on led to more conversions.  You can then take those keywords and work them into your “funnel” (pages leading to your goal page) in the headlines and copy.

Can I cancel the service anytime? Yes.  We believe you’ll find it so valuable that you will renew every six months, but you may cancel it at any time. [Contact Us]