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SEO to get them there, and Landing Page Optimizations to Convert them…

Convert? Right — Convert Your Visitors into Prospects, Leads, and Customers… the Smart Way with Analytics & Optimizer services.

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“I would definitely recommend WebFadds for anyone trying to get the most out of their website. I’ve worked with Scott on a number of initiatives involving WordPress, SEO and CRO (Conversion Rate Optimization). If you are looking to get more leads from your website, Scott’s (WebFadds Optimizer) your guy.”

Joe Pulizzi, CEO Junta42.com

More Pleased Clients… →

How well is your website persuading visitors to complete desired business outcomes, like filling out a lead form at your site? If you can’t answer this question, or you don’t know what “conversions” are – you’re not alone. Conversions are when a visitor to your website takes one step closer to an important business goal for you. That is, when a visitor a converts to a prospect (downloads a whitepaper), converts to a lead (fills out a form), or becomes a customer (makes a purchase). And, we’ve seen that CRO — that is, optimizing your conversion rates — pays off for ROI.
optimizeman
We took a poll about conversions at LinkedIn.com , and while no one was brave enough to answer “Huh, what’s a conversion?” — 22% may well have answered that way. They’re not tracking conversions and don’t know how well their site is performing. And what’s worse — they aren’t discovering ways to increase their conversions, and so their sales.
WebFadds offers a package of services to help boost your conversions — download a PDF overview now: [download id="6"]

Our 7-point Optimization Approach:

  • 1. Determine 1-2 special offers which are popular with your potential customers (trends & search)
  • 2. Express a clear value proposition
  • 3. Optimization test to rotate two headlines, two graphics, and two “call to action” elements
  • 4. Research key phrases and terms with good recent search volume
  • 5. Affordable, but relevant PPC keywords — you need at least 1,000 unique visitors to get a valid test result
  • 6. Use analytics to determine best converting key terms
  • 7. Buy PPC ads for terms that convert well

Recent Success Stories

We recently optimized a lead form landing page for a client, and over the two following months they saw their leads increase by 43%. The client values each lead at $100, since they close one in ten leads for a $1000 sale. So, in a two month time period, after installing Google Analytics, optimizing the landing page, and running an Adwords PPC campaign to bring traffic for the test — they had 80 more leads worth $8,000 to the company — $48k more business per year. In national surveys, companies of all sizes focused on optimizing for conversions report gains ranging from 20% to 150%.