In this ISSUE:

In this issue we will reviewhow WordPress 3.0 (coming in late April) allows you to adjust your menus to deliver popular content, a new, easy way to do optimizations in your WordPress CMS, and how a well-known SEO company optimized a landing page to increase sales by $1 million a year.  Our topics are directly related.  The more ways you can deliver what your visitors actually want (not what you think they want), the more successful you will be.  $1 million.  Can’t promise you that much, but following the techniques given here will definitely increase your conversions — when a web visitor “converts” to a prospect, lead, or customer. And that’s what it’s all about in the Connection Cycle Marketing (CCM) game.  Let’s learn some specifics.

WordPress 3.0 to Deliver Precision Content Delivery via Menus ::::::::::::

Above, note that you will be able to easily create a menu item that links to individual posts, media, categories, and post tags.

Know what your prospects want.  Deliver it. Have you used Analytics to note key content that “engaged visitors” hunt for at your site (“engaged visitors” are those viewing 3 or more pages)?  Once you do, you’ll be able to better deliver it to visitors using WordPress 3.0 enhanced menu options.  Due in late April, this menu option enhancement should prove to be very popular with CMS managers on the WordPress platform.  Why?  For the simple reason it will be easier to deliver exactly the content that visitors seek with the new system.  Imagine a menu link directly to a compelling sales video.  How about direct to a list of post and pages for a popular “tag”?  Good work WordPress core team.

New Visual Website Optimizer for WordPress Plugin ::::::::::::

Above, the Visual Website Optimizer shows you which page variation gives you the best chance to beat the original test version.

Optimize visitor behavior. It’s one thing to get visitors to your site and help them find the content they seek — next you have to convert them from visitors to prospects, leads, and customers.  And, now there’s a helpful plugin from Visual Website Optimizer to help you do just that.  This is good because although Google also makes a Website Optimizer (we like and use it too when its strengths are appropriate), this company provides a WordPress plugin to help you set up the campaign parameters on your site.  We also like its easy to understand reporting charts.  You define a control version of a page, then some variations.  The Optimizer tracks what visitors do, and reports the best variation showing the highest likely improvement.  Always be testing.  Always be optimizing.  Get the plugin here.

How an Optimization company made $1 million for SEOmoz.org ::::::::::::

Million Dollar Case Study: If you’re concerned with SEO, you should be aware of the helpful professional tools and information you can find at SEOmoz.org.  They’re great at SEO — which gets visitors to your sites.  But, the major lesson to note here is that SEO only gets people to your site… you could be leaving literally millions on the table, unless you do what SEOmoz was smart enough to do next.  They optimized, with the as a team effort with Conversion Rate Experts.  Here are the major success points for their campaign:

• They did a lot of listening — to the customer.  Time and again, I see clients making the mistake of thinking that people who know their product and service inside the company… know what to do.  They don’t.  Only your customers know what they need you to do.  SEOmoz, heeded this wisdom, talked with paying and non-paying members, and let their consultants become a customer.  They took surveys and analyzed them.  They listened.  It paid off.
• They used quick wireframe pages to consider new page prototypes
• They ran a series of tests for continual improvements
• They ignored “best practices” and quadrupled the length of the conversion page to better engage visitors
• They explained precisely what customers would get
• They used compelling video to tell the story
• They served customers after subscription (reducing cancellations and charge backs) with a getting quick started guide

Read the rest of the article>>

That’s it for this issue — contact us when you need to Optimize, Connect, and Convert!

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WebFadds.com is an agency focused on CMS & Business Blogs, Social Media Marketing, & Landing Page Optimization solutions — a “Connection Cycle Marketing” approach for web mission success. Contact us today for a free quote. And, be sure to download our latest Guide: “Winning Twitter Marketing Tools & Tactics”.