Tag Archives: analytics

The Art & Science of Keywords & Conversions

By Scott Frangos | Published: December 22, 2009
What does a tag cloud say about your business blog? Quite a lot, actually.  Remember… marketing is now publishing, and publishing is sales.  And within those disciplines lie the realm of both Art and Science.
Posted in Actionable Analytics, Conversion Focus | Also tagged , , , , , , , , , , , , , , , , , , , , , | 2 Comments

The Optimizer: Conversion Gains, SEO Evolution, & Twitter eCommerce

By Scott Frangos | Published: May 15, 2009
Wouldn’t it be good if you could get 20% – 70% more leads from your site? Many companies do. What about increases of 200% – 400%? It’s possible. I’ll tell you how. And, we’ll see if the “description” tags most of us use to craft copy for search returns are outdated, plus [...]
Posted in Advertising, Conversion Focus, Optmizer Column, SEO Help, Twitter Tools | Also tagged , , , , , , , , , , , , , , , | Leave a comment

The Optimizer: Twitter Engagement, Twitter Advertising

By Scott Frangos | Published: May 4, 2009
Twitter Engagement: Are you on Twitter yet?  Yes… it will pay off for your business if you use it efficiently and correctly to connect with prospects.  Below are some ideas on how to advertise using Twitter.
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The Optimizer: Playing Ball with Twitter & WordPress

By Scott Frangos | Published: April 13, 2009
Playing Ball: Innovation, change, and Social Media Marketing growth… it’s happening rapidly each week.  Last week, Twitter reported astronomic growth — up 422% in 12 months. WordPress reported 2 million business blog and CMS installations in 2008.  Wow.  Talk about “playing ball on running water.”  How do you grab a hold of this tiger [...]
Posted in Optmizer Column, Twitter Tools, WordPress CMS | Also tagged , , , , , , , , , , , , , , , , , , , , , , , , , , | 1 Comment

The Optimizer: Ready or not… Here Comes Twitter

By Scott Frangos | Published: April 6, 2009
WordPress CMS News: A new report shows WordPress taking a leading position as one of the top four Open Source Content Management Solutions — read more here.  Version 2.8 is coming soon, and rumored to add even more flexible CMS capabilities.  If you have upgraded to 2.7.x, the upgrade to 2.8 will be easy — [...]
Posted in Advertising, Conversion Focus, Optmizer Column, SEO Help, Social Media Marketing, Twitter Tools | Also tagged , , , , , , , , , , , , , , , , , , , , | Leave a comment