Tag Archives: analytics

WordPress Content Marketing Tactics…

Tweet I’ve found that many marketers are overlooking lesser known techniques for WordPress Content Marketing strategy.  We’ll examine three tactics in this post, and to keep it simple, I’ll narrow down desired on-site Content Marketing goals to two categories:  engagement (visitors view 3 or more pages), and lead generation for B2B.  We’ll leave ecommerce sales [...]

Posted in Visitor Behavior Optimization, WordPress CMS | Also tagged , , , , , , , , , | 2 Comments

Success Online: Content Strategy & Outcomes

Tweet There are a lot of conferences, books, and blogs focusing on how to succeed in an ever  quickening online mashup of websites, social media venues, and smartphone and tablet apps.  At WebFadds, we focus on having a smart Content Strategy, then follow it with proven methods to review and revise your tactics.  Here’s an [...]

Posted in Actionable Analytics, Conversion Focus | Also tagged , , , | 1 Comment

Optimization Test Success Factors

Tweet One of the best things you can do to wring more ROI out of your website is to optimize for desired business results like sales leads.  Few clients are doing this yet.  Why?  Not in their habit path, no one understands it, or sometimes even worse — they are making faith based assumptions (“I [...]

Posted in Actionable Analytics, Conversion Focus, Landing Page Optimizations | Also tagged , , , , , , , , , , , , , , , , , | 5 Comments

WordPress Slide Solutions for Display on iPads and iPhones

Tweet As of September of this year, if you insist on using flash based slideshows and presentations at your websites — 7.5 million viewers will not be able to see them. It’s November already, so make that closer to 9 million who cannot see any flash at your sites.  And that’s just iPads — add [...]

Posted in General News, Visitor Behavior Optimization, WordPress CMS | Also tagged , , , , , , , , , , , , , , | 1 Comment

VIDEO: WordPress 3.0 Menu Strategy…

Tweet Now you can take advantage of the new, simple — it’s drag and drop — menu system in WordPress 3.0 to reveal all types of content at your website. It’s a new CMS feature that lets you bring posts, categories, tags and more, directly to your navigation menu – great for content marketing strategy. [...]

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