Tag Archives: business outcome

Optimization Test Success Factors

Tweet One of the best things you can do to wring more ROI out of your website is to optimize for desired business results like sales leads.  Few clients are doing this yet.  Why?  Not in their habit path, no one understands it, or sometimes even worse — they are making faith based assumptions (“I [...]

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Using Google Analytics for Profitable Results…

Tweet Have you spent time in Google Analytics, enjoying the reports, but scratching your head as to what they mean?  What action can you take based on the information you’ve reviewed? The answer depends on learning what visitor behavior you should watch, based on what business goals you have for visitors to your site. Do [...]

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