Tag Archives: content marketing

5 Content Marketing Tactics with Google+

Tweet Google+ has grown explosively, faster than either Twitter or FaceBook in their early days, and now has close to 100 million users with the network now open for all.  Even the Dalai Lama is aboard (see below).  Think for just a moment about the ramifications for B2B marketers. Prior to Google+, Google was simply [...]

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Is your Content Fascinating, or a Commodity?

Tweet Live in Cleveland at the excellent Content Marketing World 2011 Conference one of the most important questions you can ask is how fascinating is your Content? This is another way of asking does your blog engage visitors, or are they bouncing? Ok. You don’t want your Content to suck. How do you make sure [...]

Posted in Content Marketing, Conversion Focus, Social Media Marketing | Also tagged , , , | 9 Comments

WordPress Content Marketing Tactics…

Tweet I’ve found that many marketers are overlooking lesser known techniques for WordPress Content Marketing strategy.  We’ll examine three tactics in this post, and to keep it simple, I’ll narrow down desired on-site Content Marketing goals to two categories:  engagement (visitors view 3 or more pages), and lead generation for B2B.  We’ll leave ecommerce sales [...]

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Thoughts on Content Marketing with Bob Leonard

Tweet Bob Leonard of acSellerant is a WebFadds associate who I work with regularly. We work together on both WebFadds projects and on other “virtual marketing agency” teams. So I thought it would make sense to interview him… to get his thoughts on current client marketing needs and solutions. Bob is a career marketing services professional [...]

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VIDEO: WordPress 3.0 Menu Strategy…

Tweet Now you can take advantage of the new, simple — it’s drag and drop — menu system in WordPress 3.0 to reveal all types of content at your website. It’s a new CMS feature that lets you bring posts, categories, tags and more, directly to your navigation menu – great for content marketing strategy. [...]

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