Tag Archives: content

Is your Content Fascinating, or a Commodity?

Tweet Live in Cleveland at the excellent Content Marketing World 2011 Conference one of the most important questions you can ask is how fascinating is your Content? This is another way of asking does your blog engage visitors, or are they bouncing? Ok. You don’t want your Content to suck. How do you make sure [...]

Posted in Content Marketing, Conversion Focus, Social Media Marketing | Also tagged , , , | 9 Comments

WordPress Content Marketing Tactics…

Tweet I’ve found that many marketers are overlooking lesser known techniques for WordPress Content Marketing strategy.  We’ll examine three tactics in this post, and to keep it simple, I’ll narrow down desired on-site Content Marketing goals to two categories:  engagement (visitors view 3 or more pages), and lead generation for B2B.  We’ll leave ecommerce sales [...]

Posted in Visitor Behavior Optimization, WordPress CMS | Also tagged , , , , , , , , , | 2 Comments

Thoughts on Content Marketing with Bob Leonard

Tweet Bob Leonard of acSellerant is a WebFadds associate who I work with regularly. We work together on both WebFadds projects and on other “virtual marketing agency” teams. So I thought it would make sense to interview him… to get his thoughts on current client marketing needs and solutions. Bob is a career marketing services professional [...]

Posted in Conversion Focus, General News, Social Media Marketing | Also tagged , , | Leave a comment

The Optimizer: Conversion Gains, SEO Evolution, & Twitter eCommerce

Tweet Wouldn’t it be good if you could get 20% – 70% more leads from your site? Many companies do. What about increases of 200% – 400%? It’s possible. I’ll tell you how. And, we’ll see if the “description” tags most of us use to craft copy for search returns are outdated, plus we’ll consider [...]

Posted in Advertising, Conversion Focus, Optmizer Column, SEO Help, Twitter Tools | Also tagged , , , , , , , , , , , , , , , | Leave a comment

The Optimizer: Playing Ball with Twitter & WordPress

Tweet Playing Ball: Innovation, change, and Social Media Marketing growth… it’s happening rapidly each week.  Last week, Twitter reported astronomic growth — up 422% in 12 months. WordPress reported 2 million business blog and CMS installations in 2008.  Wow.  Talk about “playing ball on running water.”  How do you grab a hold of this tiger [...]

Posted in Optmizer Column, Twitter Tools, WordPress CMS | Also tagged , , , , , , , , , , , , , , , , , , , , , , , , , , | 1 Comment