Tweet So… what is a “Conversion”: I get this question a lot. Remember when everyone worried about “hits?” Well, “conversions” are the new hits. You see, it’s not really that good to get a lot of hits, if your visitors simply bounce away without doing anything that brings them closer to a business goal. You [...]
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Optimization Test Success Factors
Tweet One of the best things you can do to wring more ROI out of your website is to optimize for desired business results like sales leads. Few clients are doing this yet. Why? Not in their habit path, no one understands it, or sometimes even worse — they are making faith based assumptions (“I [...]