Tag Archives: marketers

Online Advertising Grows, Shown More Effective

Tweet In tighter times, where will your marketing budget find the best return? Online advertising is growing and becoming much more effective, according to three new studies.  And at least one new platform to automate and streamline online media buying is in the works. CHART:  Sources of Leads that have become more effective:

Posted in Advertising, General News, Social Media Marketing | Also tagged , , , , , , , , , , , , , , , , , , , , , , | 1 Comment

Why Content is King No More…

Tweet How good are you at playing the marketing game of poker? Well, there’s only so much bluffing you can do before you need some pretty good cards. Most poker players would agree that a Royal Flush is a good hand, right? For those that don’t play, that’s an ace, king, queen, jack and ten. [...]

Posted in Conversion Focus, General News | Also tagged , , , , , , , , , , , , , , , , , , | 10 Comments

The Art & Science of Keywords & Conversions

Tweet What does a tag cloud say about your business blog? Quite a lot, actually.  Remember… marketing is now publishing, and publishing is sales.  And within those disciplines lie the realm of both Art and Science. Good Publishers will always tell you there is much art in what they do. Marketers often point to the [...]

Posted in Actionable Analytics, Conversion Focus | Also tagged , , , , , , , , , , , , , , , , , , , , , | 2 Comments