Tag Archives: optimization

Is your Content Fascinating, or a Commodity?

Tweet Live in Cleveland at the excellent Content Marketing World 2011 Conference one of the most important questions you can ask is how fascinating is your Content? This is another way of asking does your blog engage visitors, or are they bouncing? Ok. You don’t want your Content to suck. How do you make sure [...]

Posted in Content Marketing, Conversion Focus, Social Media Marketing | Also tagged , , , | 9 Comments

WordPress Content Marketing Tactics…

Tweet I’ve found that many marketers are overlooking lesser known techniques for WordPress Content Marketing strategy.  We’ll examine three tactics in this post, and to keep it simple, I’ll narrow down desired on-site Content Marketing goals to two categories:  engagement (visitors view 3 or more pages), and lead generation for B2B.  We’ll leave ecommerce sales [...]

Posted in Visitor Behavior Optimization, WordPress CMS | Also tagged , , , , , , , , , | 2 Comments

Optimization Test Success Factors

Tweet One of the best things you can do to wring more ROI out of your website is to optimize for desired business results like sales leads.  Few clients are doing this yet.  Why?  Not in their habit path, no one understands it, or sometimes even worse — they are making faith based assumptions (“I [...]

Posted in Actionable Analytics, Conversion Focus, Landing Page Optimizations | Also tagged , , , , , , , , , , , , , , , , , | 5 Comments

VIDEO: WordPress 3.0 Menu Strategy…

Tweet Now you can take advantage of the new, simple — it’s drag and drop — menu system in WordPress 3.0 to reveal all types of content at your website. It’s a new CMS feature that lets you bring posts, categories, tags and more, directly to your navigation menu – great for content marketing strategy. [...]

Posted in General News, Videos, Visitor Behavior Optimization, WordPress CMS | Also tagged , , , , , , , , , , , , , , , , , , | Leave a comment

VIDEO: WordPress CMS Overview & Strategy Tips…

Tweet There are a lot of short overview videos about using your WordPress CMS at WordPress.tv. We’ve also done a few that include some strategic tips about optimizing your CMS. Below is a good overview video about WordPress — it’s getting older, but you can still get some good tips. For newer videos from WebFadds [...]

Posted in Actionable Analytics, Videos, Visitor Behavior Optimization, WordPress CMS | Also tagged , , , , , , , , , , , , | 1 Comment