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Hello -

How well does your website convert visitors to leads or customers?: That’s precisely the question I asked in a new Poll at LinkedIn. The advantage of placing a poll on LinkedIN, is that mostly professionals, executives and C-level management will see it, they run it in a directory of polls on the site, and you can see some interesting demographic breakouts like results by Gender, Job Function, and Company Size. So, how many C-Level Managers said their sites convert well? Pop over to the poll to find out (and take it while you’re there). Oh, and if you’re new to tracking conversions (leads are good “conversions” for service companies to track, while sales are a primary conversion to track in ecommerce), Google Analytics is an excellent package, recently updated with enterprise level features, to use at your sites.

I’m being followed: It just started recently. There are several people following me, and I know it is true. Paranoid? Schizo? We’ll leave that debate for another time — but for now, I’m talking about being followed — on twitter. I confess to avoiding “twittering” for some time, but when I saw the “first twitter report live from a jet airline crash” appear on network news — I had to cave in and check it out. There are a couple of great plugins for your WordPress CMS that place your twitter stream in your sidebar, and also automatically twitter your latest posts. I’m using them at WebFadds.com, and also just installed them for Tom Hale, adwords specialist extraordinaire (see Tom’s twitter stream at ThomasCreekConcepts.com).

Newsletter Options: When you plan to integrate an enewsletter into you site, you have three strong options. And I strongly recommend an eNewsletter as a key tactic to Connect — the middle strategy in our “Optimize, Connect, Convert” solution (contact me to learn more). The three options? Use FeedBurner to create a “newsletter” sign-up that sends your RSS feeds to email, integrate a newsletter plugin into your WordPress CMS, or use a 3rd-party SAS newsletter provider to host and send your newsletters. The Feedburner option is the most efficient. The newsletter plugin is good for do-it-yourselfers, while a professional service like Constant Contact, can be great for companies requiring tech-support and a large list solution, off-loaded from their site hosting server. Learn more about the last two at our eNewsletter Service page, and visit Feedburner to learn about their service, then BestRatePlans to see an implementation.

Best of luck and success online -

Scott

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