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WebFadds.com Conversion Marketing Program

How well is your website converting? If you can’t answer this question, or you don’t know what “conversions” are – you’re not alone. Conversions are when a visitor to your website takes one step closer to an important business goal for you.  That is, when a visitor a converts to a prospect (downloads a whitepaper), converts to a lead (fills out a form), or becomes a customer (makes a purchase).

We took a poll about conversions at LinkedIn.com, and while no one was brave enough to answer “Huh, what’s a conversion?” — 22% may well have answered that way.  They’re not tracking conversions and don’t know how well their site is performing. And what’s worse — they aren’t discovering ways to increase their conversions, and so their sales.

We recently optimized a lead form landing page for a client, and over the two following months they saw their leads increase by 43%.  The client values each lead at $100, since they close one in ten leads for a $1000 sale.  So, in a two month time period, after installing Google Analytics, optimizing the landing page, and running an Adwords PPC campaign to bring traffic for the test — they had 80 more leads worth $8,000 to the company — $48k more business per year. In national surveys, companies of all sizes focused on optimizing for conversions report gains ranging from 20% to 150%.

What’s makes a successful Conversion Site Marketing Program? It’s a process we’ve boiled down into three words:  Optimize, Connect, Convert. First, Optimize your site with a smart, SEO savvy CMS (Content Management System) solution, and install Google Analytics.  Custom configure it for SEO — Search Engine Optimization.  Optimize your landing pages for conversions.  Second, connect with your prospects and customers using a Business Blog, eNewsletters, and Social Marketing.  Use a good Google Adwords targeted PPC campaign to bring qualified prospects to your landing pages.  Third, make conversions, and analyze your statistics (particularly your “sales funnel” at your site) to continually test and optimize to increase your conversions. That’s the strategy for maximum R.O.I. for your web business mission.

Custom Design & Configuration of your WordPress Business Blog, or CMS.  This platform both saves you money (it’s Open Source — meaning free to use with frequent free updates), and is optimized for SEO out of the box.  We’ll design a blog to match our existing site, or upgrade your old-school side to a dynamic, automated CMS solution for your company.  Costs range depending on size and scope of project.  Simple Business Blog Set-ups average $499.

Max-SEO Configuration, for WordPress based Business Blogs and CMS solutions.  We research the actual terms people search on and weave them into your site, meta-tags, and titles using an installation of five major SEO plugins, plus we install ping services and coach you on blog copywriting.  Now, you’re optimized.  Starts at $489.

Analytics-MAX service. We’ll install Google Analytics at your site, help you set-up your conversion “funnel”, and site goals, then track and analyze results.  $199 mo. – 6 mo.

eNewsletter Service — we offer two options: An installed WordPress plugin for a one-time fee (includes custom template creation), and a pro-service through Constant-Contact that tracks open rate, provides 100’s of templates, tech. support, and an online control panel (set-up and monthly fees apply for this option).  WordPress is not required for the second option.

Adwords PPC campaigns. Bring targeted, qualified leads directly to your landing and conversion pages so you can analyze how well your site is performing, make adjustments, and increase conversions.  Management fee is 35% of your PPC ad buy ($1200 min. PPC buy), so figure $1620 for a minimum campaign ($1200 PPC ad buy, plus $420 management fee).

Landing Page Optimization: Want to increase leads at your website by 15% – 60% or more?  Make your site pay you back – WebFadds will track, analyze and adjust your key landing pages to increase conversion rates – Contact us for estimate.

Reach us: email:  sales@webfadds.com  •  phone: 360.566.2451

Do you have Goals for your website? You probably set some when you first built it, but I am talking specifically about “Goals” in Google Analytics — an excellent way to track visitor behavior and analyze the R.O.I. for your web effort.  You should be tracking “conversions” (number of visitors who buy or become clients), via the “funnel” (series of pages at your site leading them to a conversion).  You can read more about this important strategy in this blog post.  Contact me to get your Goals set up.

Trusted Email Marketing

Remember to stay in constant contact. A colleague of mine, Bob Leonard from B2BContentConversations, was just hired for two jobs as a result of enewsletters he sent out several months ago.  Newsletters require discipline, but it pays off.  We offer two options to help with your email campaigns — a Pro Package through Constant Contact, and a Do It Yourself Package, where we install an excellent eNewsletter program in your WordPress website, build you a template and you go ahead and write and send a newsletter to key contacts.  Constant Contact provides your own account with support and tracking stats to see how many recipients opened your newsletter (you can take a free, 60-Day trial to check it out).  Read more about the two packages… here.  Contact me when you need help setting these key marketing tools up for your business.

New B2B Website on problematic Windows Hosting: We just finished a new B2B business blog for Wang & Wang, an international law firm, and wrestled with making it work properly in a Windows server environment.  The majority of hosting plans (like our own at WebFaddsHosting.com), are based on the Linux Operating System… the one most “friendly” to WordPress installations.  While WordPress will work on Windows based servers, a couple of key functions — automatic database backups, and “permalink” structure (see next item) — could not be activated.  Bottom line: Why did we install it on a Windows server?  That’s what the client wanted.  Does it run as well as on a Linux server?  No.  Choose a Linux based hosting solution for your dynamic WordPress based websites.

SEO Matters:  One main reason we develop dynamic websites and business blogs on the WordPress platform, is that it comes with built in/automated methods of Search Engine Optimization (SEO).  But you have to configure it properly.  There’s automated “pinging” (your site will alert a number of indexing services when you publish new posts), but you need to input a good list of services.  There are user and search friendly “permalinks” (url structure) you can set.  And, a number of SEO related plugins which both strengthen your site, and save you some time by automating insertion of tags, titles, etc.  I’ve written a series on SEO Matters… here.  We also have a service package, “Max-SEO“, that can help you quite a bit.

Let me know when we can help with SEO strengthening, enewsletters, and development of your dynamic, automated websites. I’ll be pleased to provide a prompt estimate for your projects — reach me via our Contact Page.