There are a lot of short overview videos about using your WordPress CMS at WordPress.tv. We’ve also done a few that include some strategic tips about optimizing your CMS. Below is a good overview video about WordPress — it’s getting older, but you can still get some good tips. For newer videos from WebFadds bookmark our new Videos Category.

Optimization Tip: As I say in the video below, you’re not optimizing a website — you’re optimizing how visitors think about your website and the actions they take including completing key business goals at your site. I recommend you take a good look in Analytics at the new “on page Analytics” that shows you “hot-spot” activity on your pages — where visitors click. Make sure those clicks are tied to goals you’ve set, like submitting a lead form. At right is a thumbnail you may click to review how this looks for our own site. Note that you not only see where visitors click but also get key insights to how those clicks may lead to goal completions, and other visitor behavior including what they do after scrolling down the page, “beneath the fold”. Contact us for an estimate to take your Google Analytics to the MAX with actionable advice.

Video: Overview of Using WordPress as your CMS:

By Scott Frangos, Managing Partner — WebFadds.com

Looking for ways to develop your business? Here’s an overview with tips on ways to reach and develop contacts with your clients and prospects, and ways to use new WordPress 2.6 features to create dynamic, compelling content for your CMS websites and business blogs.

New Pro eNewsletter Service Keeps you in Constant Contact…

Trusted Email Marketing

WebFadds.com has teamed up with the highly regarded Constant Contact service to bring you the ability to reach out, connect, and stay in contact with key customers and prospects.  Email Marketing by Constant Contact helps you create high-impact, professional-looking emails, and build strong, successful, and lasting relationships with your customers, clients, or members.  Why use a newsletter in addition to business blog posts? In a word, for “proactive” communication. Collect business cards and contacts at your trade shows, then make sure you connect on a regular schedule. Read More and take a FREE 60-day Trial…

Business Benefit SlideShows Focus Prospects on Results…

If a picture’s worth a thousand words, our new Business Benefit Slide Shows are worth, well… the value of a good slide presentation on how your business will help potential customers.  We recently created one for our client NextBus (see NEXTBusNews.com) which they use on their home page to explain the benefits of using their service.  Learn More…

WordPress 2.6 Helps you Get ‘Er Done…

WordPress 2.6 was released yesterday, so let’s take a look at a some ways this new version can help you get ‘er done.  I’ve included a short video overview, and highlights of some key features with tips on how they can help you develop successful content. Most of you know that our Dynamic, automated website solutions are built on the WordPress platform as a Content Management solution, and we can help you upgrade to this new version.

• Use Post Revisions to facilitate writing and editing with your content team.  Scroll down beneath your writing window to “Post Revisions” (bottom), to review your staff content writer’s work:
  

  Post revisions show up in WordPress 2.6 at bottom of editing area showing time and username of writers.

• Use Post Revisions to help you hone your writing skills. In Journalism school, writers develop skills by considering different “leads” (opening paragraphs) for their articles.  Leads are what hook your visitors and convince them to read your content.  They’re important.  Finish your first draft, then choose a different way to lead off your post (examples include a question lead, a quote lead, or a summary lead — I’ll write more about this in my series on CopyWriting here).  Compare your two drafts side-by-side, and choose the one you think will most interest your readers and grab their attention:
  

  Above, you can compare revisions side by side to gauge which will create a more compelling "lead" (click to enlarge).

• Use the new “caption” feature, as I’ve done above, to easily create captions underneath images for clarity, and also to automatically boost SEO since captions are automatically used in “Alt” tags in WordPress 2.6.

Watch the video for a quick overview of WordPress 2.6 Features: